Surveys are a key data collection tool in several academic research areas. As opposed to experiments or field studies that yield observational data, surveys can give access to attitudes, reaching “inside the head” of people rather than observing their behavior. Technological advances in survey tool development now offer “poor academics” sufficiently powerful online survey tools, such as surveymonkey.com and Google forms. Yet, obtaining access to a large pool of potential respondents from a particular population remains a challenge. Another challenge is getting fast responses — how do you reach people quickly and get many of them to respond quickly? We may … Continue reading New Google Consumer Surveys: revolutionizing academic data collection?