Designing a Business Analytics program, Part 3: Structure

This post continues two earlier posts (Part 1: Intro and Part 2: Content) on Designing a Business Analytics (BA) program. This part focuses on the structure of a BA program, and especially course structure. In the program that I designed, each of the 16 courses combines on-ground sessions with online components. Importantly, the opening and closing of a course should be on-ground. The hybrid online/on-ground design is intended to accommodate participants who cannot take long periods of time-off to attend campus. Yet, even in a residential program, a hybrid structure can be more effective, if it is properly implemented. The … Continue reading Designing a Business Analytics program, Part 3: Structure

Designing a Business Analytics program, Part 2: Content

This post follows Part 1: Intro of Designing a Business Analytics program. In this post, I focus on the content to be covered in the program, in the form of courses and projects. The following design is based on my research of many programs, on discussions with faculty in various analytics areas, with analysts and managers at different levels, and on feedback from many past MBA students who have taken my analytics courses over the years (data mining, forecasting, visualization, statistics, etc.) and are now managing data at a broad range of companies and organizations. Content Dealing with data, little … Continue reading Designing a Business Analytics program, Part 2: Content

Designing a Business Analytics program, Part 1: Intro

I have been receiving many inquiries about programs in “Business Analytics” (BA), online and offline, in the US and outside the US. The few programs that are already out there (see an earlier post) are relatively new, so it is difficult to assess their success in producing data-savvy analysts. Rather than concentrate on the uncertainty, let me share my view and experience regarding the skill set that such programs should provide. To be practical, I will share the program that I designed for the Indian School of Business one-year certificate program in BA(*), in terms of content and structure. Both … Continue reading Designing a Business Analytics program, Part 1: Intro

Predictive relationships and A/B testing

I recently watched an interesting webinar on Seeking the Magic Optimization Metric: When Complex Relationships Between Predictors Lead You Astray by Kelly Uphoff, manager of experimental analytics at Netflix. The presenter mentioned that Netflix is a heavy user of A/B testing for experimentation, and in this talk focused on the goal of optimizing retention. In ideal A/B testing, the company would test the effect of an intervention of choice (such as displaying a promotion on their website) on retention, by assigning it to a random sample of users, and then comparing retention of the intervention group to that of a control … Continue reading Predictive relationships and A/B testing