Predictive modeling and interventions (why you need post-intervention data)
In the last few months I’ve been involved in nearly 20 data mining projects done by student teams at ISB, as part of the MBA-level course and an executive education program. All projects relied on real data. One of the data sources was transactional data from a large regional hyper market. While the topics of the projects ranged across a large spectrum of business goals and opportunities for retail, one point in particular struck me as repeating across many projects and in many face-to-face discussions. The use of secondary data (data that were already collected for some purpose) for making … Continue reading Predictive modeling and interventions (why you need post-intervention data)